Art Direction, Film, Photography
Chloe holidays
The film we imagined for Chloé Fragrances is getting us into the festive spirit and evokes a feeling we can all relate to - heading home to meet our family and friends.
ABOUT PROJECT
We created a fragrance-themed Christmas window, honoring Chloé’s three star fragrances and the horse, an important brand icon and universal symbol of freedom.
Closer we get to its sparkling eye, the more it seems to be staring at us - letting us read its mind. This is where the magic happens.
TRANSITION
"A blink of the eye and everything changes dramatically: the horse comes to life suddenly."
SURPRISE SCENES
Alongside the film, we created joyful and surprising video contents.The aim is to create additional scenes starring the fragrances and resuming the concept inside the Chloé window.
PHOTOGRAPHY
Vincent Gapaillard immortalised the horse in the Chloe boutique. His lights are shaping glass and metal through his camera lenses.
CREDITS
