Art Direction, Photography
Off-White Beauty
I accompanied Mazarine agency for the launch of the very first Off-White beauty line entitled "Paperwork". My mission was to define Art Direction of the different contents typologies, and follow up on the shooting and post-production.
ABOUT PROJECT
The teams worked together to define the iconographic content typologies on the brand's e-commerce site in order to highlight all the creativity of this new range. Then, we work on the creation of visual content and shoot more than 65 pieces of content.
ABOUT PROJECT
We highlighted the strength of this new collection with raw and authentic photos. Both packshots of perfumes, pencils, nail polish and product textures, but also on beauty with the highlighting of original and creative make-up looks.
"Paperwork Fragrance: solution N°4"
BOXES
We also help them to promote limited editions boxes.
