Art Direction, UI/UX
Proenza Schouler
L'Oréal asked us to create a digital press release introducing the new fragrance: Arizona - a spiritual and intellectual reawakening.
ABOUT PROJECT
The Arizona campaign is a trip inward, a dream-like journey.
THE BOTTLE
"The bottle is a piece of art. A drop of water encapsulated in glass. A magical melding of man and nature".
CREDITS
