Art Direction, Film, Print
Hugo Boss
We teamed up with Coty-owned brand Hugo Boss Fragrances and four brand ambassadors to stage our longing for reunion ahead of the Holiday Season.
ABOUT PROJECT
4 influencers have been thoughtfully selected to personify the 4 featured fragrances.
Lena Lademann for The Scent for Her, Ben Dahlaus for Boss Bottled, Marc Forne for The Scent for Him and Alex Domenech for Hugo Man. As they grow impatient to be together for a vibrant celebration, the film stages their wait in coloured, minimalist and beautifully crafted rooms, developing a true aesthetic of longing.
TREATMENT
This enchanting quietness contrasts with dynamic cuts in black & white that give hints about their upcoming night. This is when they meet to build their party setting, as we would decorate our homes or set a holiday dinner table for a family feast. The bottle-shaped cut outs they play with and assemble are directly inspired by the in-store merchandising.
PRINT
The bottle-shaped cut outs are reused to magnify the fragrances.
CREDITS
