Art Direction, Gaming
Miu Miu
For the launch of their new perfume for Miu Miu, Coty came back to us to create another 8-bit game to support their brand film, featuring Elle Fanning.
While the first chapter let Elle set foot on the Miu-n, the second version challenges us to become a rising movie star, à la Miu Miu.
ABOUT PROJECT
Back on Planet Earth, the glamorous Fanning avatar is moving at a fast pace in an infinite run through several Miu-vie sets.
Role after role, every stride brings her closer to her ultimate dream: make it in Miu-llywood. The product is at the heart of the experience and guides our progression until treading the red carpet. The game was entirely designed by the talentuous pixel artist Thomas Lean. The whole soundtrack was crafted by the genius Romain Rope.
SOCIAL MEDIA
A series of snackable content have been made from the 8-bit game interperse with TVC extract.
CREDITS
