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Art Direction, Film
Jaeger LeCoultre
Project: In a Breath
Year: 2020
Sector: Watchmaking
“In a Breath” is a journey in the Pacific Ocean depths with Benedict Cumberbatch. Through his breathing, he is drawing a parallel between the longstanding practice of meditation and diving - highlighting the impact that both have on our sense of time.
Pauline Ferrari Weiss - JLC Video
ABOUT PROJECT

A journey into the ocean depths.

Shot when all of us went into strict lockdown because of COVID-19, the film showcases a world thrown into a quiet chaos, which evokes feelings of serenity and purity. Friend of the Maison Benedict Cumberbatch seems to be finding respite from the ceaseless urban rush through breathing and a reconnection to the nature surrounding him.

Pauline Ferrari Weiss - JLC Image
INHALE

"We have our own internal rhythms, we have many different clocks, we have our own inner pulses..."

Pauline Ferrari Weiss - JLC Image
EXHALE

"When you slow yourself down, you gain more time, you acomplish more, you can go further, you can go deeper."

Pauline Ferrari Weiss - JLC Image
CREDITS
Agency: Stink Studios
Director: Jason Bock
Starring: Benedict Cumberbatch
DOP: Ziga Zupancic
Under Water DOP: Murray Milne
Production: Stink Films + Flying Fish
Producer: Vincent Rivier
Creatives: Pauline Ferrari Weiss + Selda Yurekten