Art Direction, Press
Jaeger LeCoultre - Polaris
Creation of a Press Campaign for the new Polaris - Perpetual Calendar. In perpetual motion, where "every second is punctuated by stars". My mission was to define the Art Direction, and follow up on the shooting and post-production.
ABOUT PROJECT
The cycle of the Universe
The idea was to create a metaphoric universe around the new Polaris watch highlighting the relationship between water, rock, and celestial to express the notion of time. Two expressions of the visual, one for the Stainless steel watch, the other for the Pink Gold one's.
CREDITS
